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                <h2>重磅||五粮液年报新鲜出炉！火速围观新董事长到手一副怎样的牌？</h2>
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			<div class="info"> <small>时间:</small>2017-03-31 11:47<small>来源:</small>糖酒快讯 <small>作者:</small>. <small>点击:</small>
                <script src="/plus/count.php?view=yes&aid=180&mid=2" type='text/javascript' language="javascript"></script>
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            <div class="intro">3月29日，五粮液发布2016年报，根据年报显示，2016年，五粮液营收245.4亿元，同比增长13.32%；净利润67.8亿元，同比增长9.85%。</div>
            
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						&nbsp;<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">3月29日，五粮液发布2016年报，根据年报显示，2016年，五粮液营收245.4亿元，同比增长13.32%；净利润67.8亿元，同比增长9.85%。</span></p>
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		&nbsp;</p>
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		<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 32px;">★</strong>高端酒持续上涨，中低端酒发力</strong></p>
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		&nbsp;</p>
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		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">根据数据显示，五粮液2016年营收来源主要为高价位酒，2016年，五粮液高端酒的销售收入174.2亿，同比增长12.31%。</span></p>
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					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">时间</span></strong></p>
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				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">2016</span></strong><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">年</span></strong></p>
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				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">2015</span></strong><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">年</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">2014</span></strong><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">年</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">2013</span></strong><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">年</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">2012</span></strong><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">年</span></strong></p>
				</td>
			</tr>
			<tr>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">营收（亿元）</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">245.4</span></strong></td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">216.59</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">210.11</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">247.19</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">272.01</span></strong></p>
				</td>
			</tr>
			<tr>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid; border-color: rgb(221, 221, 221) windowtext windowtext; vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">利润（亿</span></strong><strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">元）</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">67.8</span></strong></td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">61.76</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">58.35</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">79.73</span></strong></p>
				</td>
				<td style="word-wrap: break-word; word-break: break-all; padding: 0px 7px; border-style: none solid solid none; border-color: rgb(221, 221, 221) windowtext windowtext rgb(221, 221, 221); vertical-align: top;" valign="top">
					<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; text-align: center; line-height: 24px;">
						<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 12px; line-height: 18px;">99.35</span></strong></p>
				</td>
			</tr>
		</tbody>
	</table>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em; text-align: center;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 14px;">▲五粮液2012年-2016年营收及利润表</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">在五粮液的三季报中，五粮液的2016年前三季度公司实现营业收入177亿元，同比增加16.97%；实现归属于上市公司股东净利润51亿元,同比增加10.83%。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;">★掀起涨价停货潮</strong></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">2016年，普五两次调整出厂价，从659元提到739元，并取消返利。五粮液的提价引发了2016年酒企的涨价潮，与茅台一起，带动了高端酒的回暖。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">此外，五粮液还提出了全年不再增量。去年10月，普五宣布停货，茅台、泸州老窖、洋河、古井贡等都开始停货。停货潮引起了业内不小的震动。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;">★铁腕稳价</strong></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">2016年，五粮液就提出严格执行按月配额，计划外每瓶增加30元，按出厂价769元/瓶来执行，其中包含团购价和&ldquo;批条&rdquo;价。不仅如此，五粮液严格控货，对2016年剩余没有执行的合同计划，一律削减20%。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">五粮液在去年10月宣布普五暂停供货后，五粮液的一批价直逼700元。有经销商表示，五粮液的控货非常严格，大多数经销商手里货不多。到了12月，五粮液进一步缩减计划量，针对不同渠道的客户减量也不相同，有流通客户最多消减了80%的计划量。当时五粮液的社会库存将至历史最低，五粮液的一批价最高涨到了730元左右。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">除了减量，五粮液还发布了回购通知，要求各运营商、专卖店的新品52度五粮液出货价，不能低于739元/瓶，如跨区域市场被收到也将按照此价回购。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;">★预收款</strong></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">根据五粮液的年报显示，五粮液今年预收款达62.98亿元同比增长3倍，经销商对五粮液的信心大增。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;">&nbsp;★优质投放</strong></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">去年，五粮液实行&ldquo;优质投放&rdquo;策略，根据省会城市、一般城市、KA供应商、旗舰店、标准店等不同的渠道确定一个基础配额，并根据淡旺季节变化调控发货量，基础配额的销售一旦完成后，不再有新的配额计划。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;">★调整产品结构</strong></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">1、五粮液去年 在1218大会上明确了&ldquo;1+3+5&rdquo;的产品策略，即：以新品五粮液作为1个核心，以交杯牌、1618、低度作为3个战略品牌，5个个性化品牌五粮醇、五粮春、五粮特区、五粮头曲、绵柔尖庄作为补充。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">2、确立&ldquo;五粮制造、群星闪耀&rdquo;的五粮系列品牌群。在2016年，五粮液清理产品线，淘汰了30多个系列酒品牌。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">3、为了培育年轻消费者，五粮液在2016年推出了40多款低度、健康、时尚的新型酒品。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;">★完善渠道建设</strong></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">1、减少流通商，开发专卖店与团购商。五粮液2016年不断增加团购上商和专卖店，去年一年新增专卖店团购商超过60家；2017年，五粮液对营销人员进行专卖店重启项目内部培训。此外，五粮液还加强电商和KA渠道管理。这对五粮液的价格体系有着强有力的支撑作用，树立起价格标杆，也直接服务于五粮液核心消费群体。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">2、五粮液增加电商渠道布局。去年1月，五粮液与京东共同打造首个&ldquo;超级品牌日&rdquo;，9月，刘中国与刘强东进一步深化电商平台合作进行了沟通，双方准备推动战略合作升级；去年3月，与苏宁签订战略合作协议，双方将在互联网零售、渠道整合、产品包销定制等方面展开全方位合作。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">3、此外，五粮液在去年的定增方案中，提出将投资超过6.5亿元建设服务型电子商务平台。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<strong style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit;">★定增过会 &nbsp;混改落地</strong></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">定增绑定管理层及核心经销商利益。去年12月，五粮液定增尘埃落定，五粮液2015年10月30日发布了非公开方案,在经过两次调整后于2016年12月3日确定最终修订稿:拟以22.54元/股向公司员工持股计划等5名特定对象非公开发行不超过8225万股,募集资金总额不超过18.54亿元用于信息化建设等项目的建设。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">五粮液称系列酒首先试点混改，在适当的时候引入资本，创新运营模式。</span></p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		&nbsp;</p>
	<p style="margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; line-height: 2em;">
		<span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-size: 15px;">此外，在品牌宣传上，2016年，五粮液在国内成都、上海、北京等7个城市举办7场耀世之旅；去年11月在悉尼举办了一场海外耀世之旅。展现了五粮液品牌，展示了其软实力；在市场管理上，为进一步强化计划与市场秩序管理，有效防范跨区域低价恶性竞争，五粮液对银基、朝批、华致、捷强等超商蹿货、低价等行为和相关经销商进行了处理。</span></p>
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